Privacy Policy

At Guardian Roof Coating (“we,” “us,” or “our”), available at https://www.guardianroofcoating.com/, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or interact with our services.

1. Information We Collect

We collect information that identifies, relates to, or could reasonably be linked to you (“Personal Data”):

  • Information You Provide Directly: When you fill out a quote request, contact form, or schedule an inspection, we may collect your name, phone number, email address, physical address, and details about your project.

  • Automated Technical Data: When you browse our site, we automatically collect IP addresses, browser types, operating systems, referring URLs, and device identifiers.

  • Cookies and Tracking Technologies: We use cookies, pixels, and local storage to personalize your experience, analyze traffic, and support our marketing efforts. You can disable cookies through your browser settings, though some site features may not function properly as a result.

2. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain our website and services.
  • Process and respond to your service inquiries, quote requests, and customer support needs.
  • Send transactional updates, appointment reminders, and promotional communications (which you may opt out of at any time).
  • Improve our website layout, performance, user experience, and digital advertising.
  • Protect against fraudulent or illegal activity and enforce our terms.

3. Artificial Intelligence (AI) and Automated Processing

We leverage modern technologies, including artificial intelligence (AI) and machine learning tools, to streamline operations and enhance your experience:

  • Customer Interactions & Support: We may use AI-powered communication tools (such as automated web chats, smart lead-qualifying assistants, or automated email responses) to assist with your inquiries.

  • Data Processing: Information you submit via contact forms or chat tools may be processed through secure third-party AI platforms to categorize your request, route it to the correct team member, or draft response information.

  • No Selling of AI Training Data: We do not sell your personal data or customer submit information to third-party AI companies for the purpose of training public AI models.

  • Opt-Out Rights: If you interact with an automated AI system on our site and prefer human assistance, you can request to speak directly with a representative at any time.

4. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your data only in the following scenarios:

  • Service Providers: We share data with trusted third-party vendors who assist us in operating our website, processing payments, running marketing campaigns, hosting our site (e.g., WP Engine), or providing analytics (e.g., Google Analytics). These providers are bound by strict confidentiality obligations.

  • Embedded Content: Pages on this site may include embedded content (such as Google Maps or YouTube videos). Embedded content from third-party sites behaves as if you visited those sites directly and may collect data or set cookies.

  • Legal Requirements: We may disclose your information if required by law, subpoena, or to protect the rights, property, or safety of Guardian Roof Coating, our clients, or the public.

5. Data Retention & Security

  • Retention: We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law or necessary for business recordkeeping.

  • Security: We implement administrative, technical, and physical security measures (including SSL encryption) to protect your data. However, no internet transmission is 100% secure, so we cannot guarantee absolute security.

6. Your Data Rights & Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access & Portability: Request a copy of the personal data we hold about you.

  • Correction: Request that we update or correct inaccurate information.

  • Deletion: Request that we erase your personal data, subject to certain legal exceptions.

  • Opt-Out: Unsubscribe from marketing emails at any time using the link in the footer of our emails.

To exercise any of these rights, please contact us using the information below.

7. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to us: